This time it's not a t-shirt -- though I fear there will be yet another terribly demeaning t-shirt slogan before the back-to-school season is over -- now a mall taken up the call where clothing manufacturers failed. A mall in Halifax just pulled ads that they somehow didn't realize would upset people (Are girls people too??! Who knew?). Here are the ads:
WTF?!! Frankly, I'm running out of creative things to say about this shit. I'm just fed up and tired. Advertisers, why are you making me so damn tired? Seriously, what human wouldn't see the problem with these ads? What advertiser worth their salt would come up with a such a tired and sad campaign in 2013? What ad company if presented with such an idea, assuming they were smart enough to not come up with it, would not say to the mall, in the past few years similar campaigns have been called sexist and the ads/clothing has had to be pulled? Who is doing this?
Sigh. Statement from the mall's marketing director, Rebecca Logan:
“We’ve heard what our customers have to say and we understand why you’re angry. It was never intended to be offensive.”
I'm guessing you didn't intend it be offensive, but how could you realistic think otherwise? What did you think the reaction would be? Unless Ms. Logan became a marketing exec by shopping, I'm guessing the statements don't hold true for her. The ads are now down and the only good thing to come out of this is that the mall is donating $5,000 to a charity for empowering girls. Hopefully all the girls who saw the ads will be attending seminars from the charity.
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